Getting To Know Us

The who, how and why.

Us and our Ethos

We are a dynamic team of scientists, doctors, nutritionists, and tech experts embracing the new wave of personalised, accurate wellbeing. By taking a rigorous scientific approach we are offering a unique service that allows for proper personalisation. Feel the difference and look better.

Medical evidence
Gut health
Personal history
Personalised solution

Dr Geoff Mullan

Co-founder & Chief Medical Officer

Qualified doctor trained at Guys & St. Thomas’ and King’s College London. Degree in Medicine. BSc in Endocrinology. Qualified Functional Medicine Doctor and Member of the Institute of Functional Medicine.

Henry Fyson

Co-founder and Chief Operating Officer

Ex management consultant at Bain & Co, and early-stage venture capital fund manager. Latterly the founder of two businesses in construction and construction project management.

Christine Bailey

Head of Nutrition

Award-winning nutritional therapist, leading healthy eating expert, chef, author and broadcaster with over 18 years of experience. Two BSCs, MSC, and PGCE in nutrition and cookery teaching.

Lukasz Hoffmann

Head of Product and Information

BA Finance, & Accounting, Operations, Performance Management, BMC certification.

Alex Sparrow

Head of Technology

Full stack software engineer with over 7 years of commercial experience. He has worked as a full stack engineer for Oak North AI, Improbable and Quartic Technologies. AI PhD in data analysis from CERN.

Tahir Mahmood

Head of Supplements

Pharmacist, MBA, business consultant.